On my last guides, I taught you how to set up a Shopify store and how drop shipping works.
Here I’ll show you some of the best Shopify marketing tactics:
1. Free + Shipping Products
It’s when you are offering the product for free, but they need to pay for shipping and handling.
On the products page, you put the price $0.00
And you can write “Get this product for free, just pay the shipping”.
Try to find very cheap products, with a high perceived value.
When you get into a mall, you’ll see a variety of prices.
Those products are probably imported from China, Vietnam, India, at low prices.
Now, we will do the same thing, but online.
Advertise your product on Facebook and Instagram.
Use the word “FREE” on your Ad text to increase the click-through rate.
A good thing about this strategy is that it provokes viral traffic through Facebook Ads. If your customers are happy they will share it with their friends.
It also helps you increase the likes of your FB Page.
Where you can find the products?
AliExpress sells a huge variety of cheap products (less than $2) with a high perceived value.
PS: Don’t forget to set the correct shipping rates.
2. Incentive Free Shipping
Many popular stores are using this tactic.
It plays on the tendency of people spending more to save.
How does this tactic work?
We offer free shipping for orders over $50, $70, or $100.
For example, let’s say they add to cart a T-shirt which costs $25.99 they’ll see a promo which says “spend $50 and get free shipping”.
They might buy another shirt with a different color to take advantage of the offer. They’ll spend to save.
Install an App called “Free Shipping Bar”.
Odds are very good that you have a personal Facebook account.
Facebook has 2.45 billion active users.
The first thing to do is to create a FB Page for your business.
Make it professional and friendly. Explain your business in social and interesting ways.
Every day, post interesting content that is share-able.
People usually use Facebook to socialize not to shop. That’s why you need to create a laser-focused audience who might be interested in your product.
Go to Ad Manager and click “Audience Insights”.
Let’s search for “Charm Bracelet”.
We can see that 91% are women. It also shows you their relationship status, education level, and job title.
If you click “Page Likes” it will show you which categories and pages are relevant to this audience.
We can find smaller niches that are more targeted than the broad niche.
Affinity shows that the relevancy of each subcategory compared to the one you searched.
Look up those pages to see which is receiving the most engagement, and that’s the one to target.
Pixel collects data about customer behavior in your store.
You can plan the Ad campaigns more effectively to find new customers and increase conversion.
It’s like Google Analytics on steroids.
It helps you:
– track all traffic to your website
– track conversions
– see different content people are reading on your site
– retarget people who already visited or clicked on your ad or site
It also tells you how much money you have made from your Ad
The best thing is that as you are driving traffic to your store, the algorithm will get smarter and smarter.
Connecting Shopify with Pixel is easy…
Step #1 Go to Ad Manager –> Pixels
Step #2 Click the first method and Choose “Shopify”
Step #3 Turn on the “Advanced Matching”
Step #4 From here Facebook gives you the step-by-step instructions on how to install it.
Setting Up Facebook Campaigns
Go to Ad Manager where you can set up ads under your account. Then click “Create Ad”
We are interested in “Conversions”. But if you are optimizing just for people to make it to your store click “Store Traffic”.
Scroll down and create the ad set.
The first campaign should persuade someone to take action (visit the store, purchase, or just engage with the Ad)
The second campaign should be to re-target those people who didn’t take action.
We are testing the audience and the message.
Here we ask for Facebook to only pay attention to people who are more likely to make a purchase.
Age and Interests – We saw in Audience Insights the age groups and interests.
Try to put yourself in the customer’s shoes.
For example, we are selling baby shoes. Who might be interested to buy them? Well, new parents and probably grandmothers.
That’s why we can set the age 25-65+
You can also include education, financial situation, job title, behavior…
It’s amazing how much information Facebook has on us.
Remember that the Pixel is constantly learning and after a while, you won’t need to take care of every detail.
Placements – You can choose where your Ad will show up.
If you want to grow your Facebook Page for free, follow this strategy:
– Find groups that are related to your niche that allow pages to join them.
– Join several groups and wait to be accepted.
– Once you are accepted post content related to your niche. You can do that by sharing a link from your page.
– After people like you post, you can invite them and Facebook will send them a notification to like your Page
You should take the time to respond to comments on your Ad. It helps a lot.
You should also block negative comments about the price or those which include competitor’s links. (Amazon, eBay, Ali, Wish…)
We don’t want them to ask for the product&shipping price or saying they could find it on Amazon for a cheaper price.
We want them to go to the store and see it for themselves.
The Moderation tool on Facebook can help you with this problem:
1. Go to Page Settings –> General –> Page Moderation and “Edit”
2. Add the Keywords you want to block.
After you read the comments, you’ll know what to hide and you can update this list.
Over 250 million people use Pinterest every month.
Unlike other social networks, Pinterest is primarily product-based.
That’s why it has surpassed Facebook, and search engines to send traffic to online stores.
Another amazing fact is that unlike Facebook and Twitter posts, pinned images have a long life-cycle.
A Facebook post might generate high levels of engagement on the day you published it, but pinned images may resurface weeks, or even months later.
How to drive traffic from Pinterest?
Post long images and don’t be afraid to include the price. In fact, when you use the price tag feature, the pin will be included in the gifts section.
Pinterest might be product-based, but it’s fueled by user interaction.
Show your appreciation for your loyal followers by following them and repining their content.
You can even create a repin board just for their pins.
Don’t just post pictures of your products. Try to find other images such as quotes, memes, infographics, that your audience might like.
Think of what your followers would enjoy that would also be consistent with your brand.
Include keywords in your image description because it will increase the chances of someone finding your pin.
5. Content Marketing
It’s one of the best ways to get free traffic.
You create free content that will educate people, provide value, and attract them to your business.
When you are constantly providing valuable insights to your visitors, they’ll be more inclined to buy from you or just spread the word.
According to Business Insider, 23.6% of eCommerce orders are directly tied to organic traffic.
Before we start with SEO tips, you need to make sure that the design is simple to use.
Customers will spend more time on a site easy to navigate.
And the more time customers spend on your site the higher your profit and the higher your content will rank.
Google only cares about good user experience. So, keep that in mind.
How to rank on Google?
1. Loading speed
If your site is slow to load not only you’ll lose potential customers but it will also hurt your Google ranking.
You can improve the page speed by:
· Avoiding multiple pop-ups
· Deleting unused apps
· Installing mobile-friendly themes
· Optimizing images
You can also install an App called “Page Speed Optimizer”.
2. Keyword Research
Finding the best keywords will make your work easier.
You can look at Google auto-suggest or the suggestions at the bottom.
You can also search for keywords on Amazon. Try to find long-tail keywords because convert better than short terms and are less competitive.
A good tool I would recommend is Ubersuggest. It will show you the monthly searches, and how difficult is to rank for that term.
It also gives you many keyword ideas and you can see your competition.
3. Optimize the Product Page
Try to include the keyword you want to rank for in the title and description.
And never copy-paste descriptions from AliExpress. Google will consider it plagiarism and it will hurt your rankings.
In addition, optimize the URL, Meta Description, and include H2&H3 tags.
There is a free App on Shopify called “Plugin SEO” which will show you what you are doing right or wrong.
Helpful Writing Tools:
Grammarly – It helps to check the grammar and punctuation
Prowriting – Copy and paste the article in this site and it shows many ways to improve your writing.
Hemingway – Check how many words you have written and which sentences are hard to read.
Flasch reading Test – Is your article easy to read?
Reddit is one of the most popular websites on the internet.
Subreddits are communities who have a specific interest.
There are over 138,000 active subreddits so your target audience is probably there.
You need to know that Redditors hate marketers. If you try to spam the subreddit with links, your posts will be downvoted as hell.
At first, contribute by commenting on other people’s posts.
There are three methods of promoting on Reddit:
1. Reddit Ads.
2. Post a beautiful image of your product and if someone in the comments asks where he can buy it, reply with a link to your store.
3. There are Subreddits that allow you to post links to your products.
They can also give you great ideas for cool products to sell.
7. Email Marketing
Email Marketing is one of the best ways to promote your products.
Just consider these stats:
– By 2022, it’s predicted that 4.3 billion people will use email. That’s half of the population.
– For every $1 you spent on email marketing you can expect an average return of $32.
– The Average click-to-open rate for all industries is 20.81%
– The average unsubscribe rate is 0.21%
– Best time to send emails to Cart Abandonment Users.
The effectiveness is reduced if you email 24 hours after the shopper has left the site.
– Avoid words such as “free”, “help”, percent off”, “reminder”, because they negatively affect your open rate.
Email Marketing Tips & Tricks
1. 80/20 Rule
Don’t spam your list by constantly pitching your product. Provide value first by giving a tip, a video, and a story.
It will make them feel more connected with you and trust you more.
The rule is to provide 80% value, and then you want to promote something about 20% of the time.
Anytime you email, you need to include a link in the “above the fold” area.
It’s the most important area because not everyone will scroll down.
According to a study, 80% of users’ viewing time was spent above the fold.
If it is a long email, you need to put 3 or 4 links – above the fold, in the middle, in the end, and in the P.S. section.
3. How often should you email your list?
Well, there isn’t a definitive answer.
According to a survey conducted by Sendgrid the average send rate was 8.1 times a month.
4. Scrub your list
The bigger your list gets the more money you’ll spend to pay your email autoresponder each month.
But, many people won’t open your email.
On average, 28% of email addresses become unreachable within a 12-month period.
You also don’t have the correct information if your marketing campaign is working.
When they don’t open your emails, is difficult to know what content works and what doesn’t.
It is essential to delete these emails from your list.
It’s recommended to delete those who didn’t open your email in the past 6 months.
5. Best days and times to send emails
Different studies and reviews have shown that the best days are on Tuesdays’ and Thursdays.
The best times are 8 PM, 2 PM, and 6 AM.
6. Be Personal
Many marketers make the mistake of being too professional. If you do that, you’ll appear boring.
You should write your emails as if you are speaking to one person – as if you’re writing to your best friend.
It’ll help you create a connection with your list.
7. Back up your list and autoresponders
You should always back up your list in case of a sudden data loss.
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